Google Analytics is a free tool from Google that helps businesses understand how visitors interact with their websites. It collects data on things like the number of visitors, where they come from, what devices they use, and which pages they spend time on.
Google Analytics helps you understand how people interact with your dealership website. You can see which vehicles are getting the most attention, track your busiest days, and learn where your customers are located. It also shows how visitors are finding your site—whether through social media, search engines, or third-party classified platforms—so you know which channels are driving the most traffic.
If your website doesn’t already have a Google Analytics property, we’ll set one up for you before your site goes live. You can view your reports anytime from the Analytics tab in the Dealer Dashboard. For individual vehicle metrics, simply open the vehicle data and click on the Analytics tab.
Have a question about Google Analytics (GA4)? Get in touch with us or call us directly on 0330 043 5760.